UK Paddy Power alternatives

Best Paddy Power Alternative Betting Sites in the UK

Last checked: 20 August 2026

The Bet Must Go On

36Vegas

5+ leg acca at total odds 3.0+ and 1.5+ per leg; if one leg loses, the stake returns as a free bet up to £136. Full terms apply.

Visit available

36Vegas
Visit 36Vegas

Paddy Power alternatives are useful when you want Super Sub elsewhere, quieter UX, better prices or a different substitute label.

William Hill leads this page for Impact Sub football; Betfred is the next UK check for Sub Switch; Betfair for prices; Sky Bet for app-first Super Sub.

UK only: these alternatives are for UK readers. Offers, payments, streaming rights and Super Sub-style labels differ by country. 18+ | BeGambleAware.org | Please gamble responsibly.

Best Paddy Power alternatives compared

Compare each operator's feature name, UK availability and current terms. Each card has operator-specific notes based on the recorded product information.

Available to visit (8)

Featured partner

LiveScore Bet

LiveScore Bet

LiveScore Bet is a UK and Irish sportsbook with three unique features: Super Sub (player bet transfers to substitute), VAR Payout (stakes returned if a goal or red card is overturned by VAR), and 2Up (pays out early when your team goes 2 goals ahead). Also available in Nigeria with a 100% deposit match bonus. Check market labels and local terms before staking.

Feature label
Super Sub · VAR Payout · 2Up
UK offer cue
Bet £10 Get £30
Visit LiveScore Bet

Featured partner

36Vegas

36Vegas

36Vegas offers The Bet Must Go On — also shown as Pass the Stats — on selected Premier League football player markets. Confirmed markets include Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Fouls, Total Assists, Player to Score or Assist, and Player to Be Booked. If your chosen player is substituted, the bet moves to the nominated replacement. Early Payout (2-Up) is also available. Check the betslip label and current terms before depositing.

Feature label
The Bet Must Go On
UK offer cue
5+ leg acca at total odds 3.0+ and 1.5+ per leg; if one leg loses, the stake returns as a free bet up to £136. Full terms apply.
Visit 36Vegas

Best overall alternative

William Hill – Impact Sub without the Paddy tone

William Hill

William Hill is the best Paddy Power alternative when you want football depth and Impact Sub rather than Paddy’s entertainment-led branding. Cash Out and Bet Builder habits still transfer; always re-check market labels.

Feature label
Impact Sub
UK offer cue
Bet €10 Get €30 in Free Bets

Strengths

  • Impact Sub
  • Football depth
  • Bet Builder

Watch-outs

  • Different promo style from Paddy

Best for: Serious football coupons and labelled Impact Sub markets.

Visit William Hill

Betfred – Sub Switch rival

Betfred

Betfred competes for the same UK football audience with Sub Switch instead of Super Sub. Good alternative when you want a high-street brand and different offer terms.

Feature label
Sub Switch
UK offer cue
Bet £10, Get £50 in Free Bets

Strengths

  • Sub Switch
  • UK football

Watch-outs

  • Confirm feature per market

Best for: Player props with Sub Switch.

Visit Betfred

Ken Howells

Ken Howells

Ken Howells is a UK sportsbook on the EveryMatrix platform. Sub On, Carry On is its substitute-protection feature on selected Premier League football player markets, covering Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Assists, Total Fouls, Player to Score or Assist, and Player to Be Booked. Note: Early Payout (2-Up) is not available at Ken Howells for the Premier League. Check the market label and current betting rules before staking.

Feature label
Sub On, Carry On
UK offer cue
UK sports offer - check current Ken Howells terms before joining.
Visit Ken Howells

Midnite

Midnite

Midnite is a UK and Ireland sportsbook with Super Sub on selected football player markets. Known for a clean interface and strong football market depth, your bet rolls to the substitute if your player is replaced.

Feature label
Sub Hero
UK offer cue
Bet £10 Get £30
Visit Midnite

OctoBet

OctoBet

OctoBet offers Pass the Stats on selected player markets in the Premier League, La Liga, Ligue 1 and Turkey Super Lig. The broadest coverage includes goalscorer, goals, shots, shots on target, fouls, score or assist, bookings and assists. Turkey Super Lig has a smaller five-market list, while Serie A did not show Pass the Stats in the latest check. Only use markets where the label is visible and read the current rules before staking.

Feature label
Pass the Stats
UK offer cue
Get 50% Back as a Free Bet up to £50 — check current eligibility and terms
Visit OctoBet

BetTOM

BetTOM

Bettom is a UK sportsbook on the EveryMatrix platform. Sub On, Bet On is its substitute-protection feature on selected Premier League football player markets, covering Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Assists, Total Fouls, Player to Score or Assist, and Player to Be Booked. Early Payout (2-Up) is also confirmed. Check the market label and current UK terms before betting.

Feature label
Sub On, Bet On
UK offer cue
UK: check the current Bettom sports welcome offer, eligibility and market terms before staking.
Visit BetTOM

Also compared (check directly)

Betfair – same group, different product

Betfair

Betfair and Paddy Power share a corporate group, but they are not interchangeable products. Betfair’s exchange and Safe Sub sportsbook markets solve price and trading problems Paddy does not. Still avoid lazy “sister site” copy that implies identical odds or rules.

Feature label
Safe Sub
UK offer cue
Bet £10, get £50 in free bets

Strengths

  • Exchange
  • Safe Sub
  • In-play liquidity

Watch-outs

  • Commission and product differences

Best for: Price shopping after Paddy Power.

Check Betfair terms directly on the operator site.

Sky Bet – Super Sub peer

Sky Bet

Sky Bet keeps you in the Super Sub naming set with a more media/app-led feel than Paddy Power.

Feature label
Super Sub
UK offer cue
Get £30 in free bets

Strengths

  • Super Sub
  • Mobile UX

Watch-outs

  • Market depth varies by sport

Best for: App Super Sub football bets.

Check Sky Bet terms directly on the operator site.

32Red

32Red

32Red is a UK sportsbook and casino with Super Sub on selected football player markets. No sports welcome offer is currently listed; check 32Red directly for current promotions.

Feature label
Super Sub
UK offer cue
No Sports Welcome Offer – check current 32Red terms

Check 32Red terms directly on the operator site.

Bet365

Bet365

Bet365 offers Sub On Play On on selected UK football player markets. If your chosen player is substituted, your bet rolls over to their replacement with no change in odds. Check the current market label and UK terms before staking.

Feature label
Sub On Play On
UK offer cue
Bet £10 Get £30

Check Bet365 terms directly on the operator site.

BetAhoy

BetAhoy

BetAhoy is a UK sportsbook with Sub Switch on selected football player markets. If your chosen player is substituted, your bet transfers to their replacement. Check the current market label and terms before staking.

Feature label
Sub Switch
UK offer cue
Bet £10 Get £10

Check BetAhoy terms directly on the operator site.

BetGoodwin

BetGoodwin

BetGoodwin is a UK sportsbook offering Sub Cover on selected player markets. If your chosen player is substituted, your bet remains eligible under Sub Cover rules. Check the current market label and UK terms before staking.

Feature label
Sub Cover
UK offer cue
Bet £10 Get £15

Check BetGoodwin terms directly on the operator site.

BetMGM

BetMGM

BetMGM now belongs in the SuperSub comparison set for selected markets. BetMGM availability is limited to regulated markets such as the US, UK, Canada, the Netherlands and Sweden, with US sportsbook access depending on state law.

Feature label
SuperSub
UK offer cue
Sportsbook offers vary by country and US state

Check BetMGM terms directly on the operator site.

Betway

Betway

Betway UK is a major sportsbook with Supersub on selected UK football player markets. Your bet rolls over to the substitute if your player is replaced before settling as a winner. Check the current market label and UK terms before staking.

Feature label
Supersub
UK offer cue
Bet £10 Get £40

Check Betway terms directly on the operator site.

BoyleSports

BoyleSports

BoyleSports is an Irish-founded UK and Irish sportsbook with Super Sub on selected football player markets. Your bet rolls over to the substitute if your player is replaced during the match. Check the current market label and terms before staking.

Feature label
Super Sub
UK offer cue
Bet £10 Get £30

Check BoyleSports terms directly on the operator site.

Casumo

Casumo

Casumo is a UK-licensed sportsbook and casino with Super Sub on selected football player markets. Your bet rolls to the substitute if your player is replaced. Check the current market label and terms before staking.

Feature label
Super Sub
UK offer cue
Bet £5 Get £30

Check Casumo terms directly on the operator site.

Fitzwilliam Sports

Fitzwilliam Sports

Fitzwilliam Sports is a UK and Irish sportsbook with Super Sub on selected football player markets. Check the current market label and terms before staking.

Feature label
Super Sub
UK offer cue
Welcome Offer – check current Fitzwilliam Sports terms

Check Fitzwilliam Sports terms directly on the operator site.

LeoVegas

LeoVegas

LeoVegas now belongs in the Super Sub comparison set for selected football player markets. Its core markets include the United Kingdom and Nordic countries, with additional European, Latin American and Canadian availability. Always check the exact Super Sub market label and local terms before betting.

Feature label
Super Sub
UK offer cue
UK offer varies by account and current terms

Check LeoVegas terms directly on the operator site.

Paddy Power

Paddy Power

Paddy Power offers classic Super Sub functionality - your bet continues with the substitute player if your selection is replaced. Available on key player outcome markets.

Feature label
Super Sub
UK offer cue
Bet £5, get £40 in free bets

Check Paddy Power terms directly on the operator site.

SBK

SBK

SBK is a UK sportsbook and exchange with Super Sub on selected football player markets. Your bet rolls to the substitute if your player is replaced. Check the current market label and terms before staking.

Feature label
Super Sub
UK offer cue
Bet £20 Get £50

Check SBK terms directly on the operator site.

Stakemate

Stakemate

Stakemate is a UK sportsbook with Super Sub on selected football player markets. Check the current market label and terms before staking.

Feature label
Super Sub
UK offer cue
Welcome Offer – check current Stakemate UK terms

Check Stakemate terms directly on the operator site.

Unibet

Unibet

Unibet is a leading UK sportsbook with Power Sub shown on selected Premier League player markets. Your bet can continue with the substitute if your chosen player is replaced and the market is eligible. Do not assume the feature covers other competitions; check the current market label and UK terms before staking.

Feature label
Power Sub
UK offer cue
Bet £10 Get £30

Check Unibet terms directly on the operator site.

Virgin Bet

Virgin Bet

Virgin Bet is a UK sportsbook with Sub Payout on selected football player markets. Your bet rolls to the incoming substitute if your player is replaced. Check the current market label and terms before staking.

Feature label
Sub Payout
UK offer cue
Bet £10 Get £30

Check Virgin Bet terms directly on the operator site.

How we compare Paddy Power alternatives

  • Product relevance first: compare the requested feature and the closest substitute-protection alternatives.
  • UK availability, payments and safer-gambling tools must fit UK users.
  • Operator-specific copy only; no “sister sites” language unless ownership is real and relevant.
  • Super Sub-style labels checked as product features, not guarantees.
  • Freshness signal: Last checked: 20 August 2026 on a stable URL.

Related UK alternatives pages

Each guide compares a different operator and its closest UK alternatives.

FAQs

Is Betfair a sister site of Paddy Power?

They share a corporate group, but products, prices and features differ. Treat Betfair as a related-group alternative, not a clone, and always read the specific market rules.

Which Paddy Power alternative has Super Sub?

Sky Bet uses Super Sub wording. William Hill uses Impact Sub; Betfair uses Safe Sub; Betfred uses Sub Switch. Compare labels on the bet slip.

18+ only. Please gamble responsibly. BeGambleAware.org. Affiliate disclosure: we may earn a commission when you visit bookmakers via our links. Always verify current terms, market labels and UK eligibility yourself. Last checked: 20 August 2026.