William Hill Sign Up Offer
Deposit & stake £10, get £40 in Free Bet Builders
New UK customers: register with promo code FB40, deposit £10+ and place a £10 single bet at EVS+. You get £40 in Free Bet Builders (4 x £10). Want free bets on any sport instead? Use code S30 for £30 in Free Bets. Impact Sub works on marked Bet Builder selections, free bets included.
FB40: 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code FB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. GamCare – Founder of the National Gambling Helpline. #ad
S30: 18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code S30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. GamCare – Founder of the National Gambling Helpline. #ad
Quick answer: William Hill's UK sign up offer is £40 in Free Bet Builders with code FB40 (deposit & stake £10), or £30 in Free Bets with code S30. Customers in Spain and Italy can access a Bet €10 Get €30 in Free Bets equivalent under local licensed terms. Always verify the current offer on William Hill before registering.
Key terms to check
Offers listed below are based on publicly available William Hill promotional information. Always read the full terms on the William Hill site before registering, as conditions can change.
| Term | What to check |
|---|---|
| Qualifying bet | Minimum stake amount and minimum odds required for the bet to qualify for the free bets. |
| Free bet tokens | Number of free bet tokens issued and whether each is for sportsbook, accumulator or both. |
| Free bet expiry | How many days you have to use the free bets after they are credited. |
| Payment method | Certain payment methods may be excluded from qualifying for the welcome offer. |
| One per customer | Welcome offers are typically limited to one per customer, address and device. |
| Local terms (ES/IT) | Spain and Italy welcome offers are governed by local William Hill licensed entity terms, which differ from UK terms. |
Offers by country
United Kingdom
Code FB40: £40 in Free Bet Builders
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code FB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. GamCare – Founder of the National Gambling Helpline. #ad
Claim FB40 at William HillCode S30: £30 in Free Bets
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code S30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. GamCare – Founder of the National Gambling Helpline. #ad
Claim S30 at William Hill18+ | New UK customers only | One per customer | Full UK terms
España
Apuesta €10, obtén €30 en apuestas gratuitas
Nuevos clientes mayores de 18 años. Apuesta mínima de €10 con las cuotas mínimas requeridas. Consulta los términos actuales de William Hill España antes de registrarte. Los términos locales se aplican bajo la entidad con licencia española.
Visita William Hill España+18 | Solo nuevos clientes | Se aplican T&C | Términos no-UK
Italia
Deposita €10, ottieni €30 in free bet
Nuovi clienti maggiorenni (18+). Scommessa minima di €10 con le quote minime richieste. Verifica i termini attuali di William Hill Italia prima di registrarti. I termini locali si applicano in base all'entità con licenza italiana.
Vai su William Hill Italia18+ | Solo nuovi clienti | Si applicano T&C | Termini non-UK
Ireland
Bet £10 Get £30 in Free Bets
18+ | Play Responsibly | GamblingCare.ie | New customers. Qualifying bet required. Check the current William Hill Ireland terms and eligibility before registering. Significant terms apply.
Visit William Hill Ireland18+ | Play Responsibly | GamblingCare.ie | Significant terms apply
William Hill sign up offer FAQ
What is the William Hill sign up offer in the UK?
New UK customers who register with promo code FB40, deposit £10+ and place a £10 single bet at odds of EVS (2.00) or bigger get £40 in Free Bet Builders (4 x £10). Prefer free bets on any sport? Register with code S30 instead for £30 in Free Bets (3 x £10). Both end 31.12.26.
Which William Hill promo code should I use, FB40 or S30?
FB40 gives more (£40), but each £10 free bet can only be used on a Bet Builder. S30 gives £30, usable on any sports market except Virtuals. You can only claim one: the offer is one per customer.
What is the William Hill offer in Spain and Italy?
For Spain and Italy, William Hill lists a Bet €10 Get €30 in Free Bets welcome offer. Exact conditions, qualifying bet requirements and any promo codes vary by country — always verify the local William Hill terms at registration.
Are the free bets withdrawable?
Free bets received from William Hill sign up promotions are typically non-withdrawable. Any winnings from a free bet can be withdrawn after meeting the stated terms. Check the current offer terms for precise conditions.
Does the offer apply to Impact Sub markets?
They are separate, but they work together. William Hill says Impact Sub works on Bet Builder selections marked with the Impact Sub icon, and bets placed with a free bet still get Impact Sub. So a Free Bet Builder from FB40 with a marked player market keeps going if your player is substituted.
Who is eligible for the William Hill welcome offer?
Eligibility is typically restricted to new customers aged 18+ who have not previously held a William Hill account. UK customers are subject to UK terms; customers in Spain and Italy are subject to their local licensed terms.
William Hill sign up offer
Ready to join William Hill?
Confirm your eligibility and the current offer on the William Hill site before registering. 18+ only. T&Cs apply. Gamble responsibly.