Super Sub · VAR Payout · 2Up
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Bet £10 Get £30
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Sites like William Hill
Betting Sites Like William Hill in the UK
Last checked: 20 August 2026
The Bet Must Go On
36Vegas
5+ leg acca at total odds 3.0+ and 1.5+ per leg; if one leg loses, the stake returns as a free bet up to £136. Full terms apply.
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William Hill is often the bookmaker other “Bet365 alternatives” lists put first. If you already use WH — or you landed here comparing sites like William Hill — these operators are the closest Super Sub-style and football rivals in our UK set.
Betfred is the first UK check after William Hill for Sub Switch. Paddy Power and Sky Bet compete on Super Sub naming; Betfair on Safe Sub and prices. William Hill itself remains featured so you can jump back to Impact Sub markets quickly.
UK only: these alternatives are for UK readers. Offers, payments, streaming rights and Super Sub-style labels differ by country. 18+ | BeGambleAware.org | Please gamble responsibly.
Best William Hill alternatives compared
Compare each operator's feature name, UK availability and current terms. Each card has operator-specific notes based on the recorded product information.
Available to visit (8)
Featured partner
LiveScore Bet
LiveScore Bet is a UK and Irish sportsbook with three unique features: Super Sub (player bet transfers to substitute), VAR Payout (stakes returned if a goal or red card is overturned by VAR), and 2Up (pays out early when your team goes 2 goals ahead). Also available in Nigeria with a 100% deposit match bonus. Check market labels and local terms before staking.
- Feature label
- Super Sub · VAR Payout · 2Up
- UK offer cue
- Bet £10 Get £30
Featured partner
36Vegas
36Vegas offers The Bet Must Go On — also shown as Pass the Stats — on selected Premier League football player markets. Confirmed markets include Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Fouls, Total Assists, Player to Score or Assist, and Player to Be Booked. If your chosen player is substituted, the bet moves to the nominated replacement. Early Payout (2-Up) is also available. Check the betslip label and current terms before depositing.
- Feature label
- The Bet Must Go On
- UK offer cue
- 5+ leg acca at total odds 3.0+ and 1.5+ per leg; if one leg loses, the stake returns as a free bet up to £136. Full terms apply.
Benchmark
William Hill – the Impact Sub benchmark
Use William Hill as the reference product for Impact Sub, football Bet Builder and UK sportsbook UX. Other cards below are competitors, not clones.
- Feature label
- Impact Sub
- UK offer cue
- Bet €10 Get €30 in Free Bets
Strengths
- Impact Sub
- Football markets
- UK terms available
Watch-outs
- Feature not on every market
Best for: Baseline Super Sub-style football betting.
Visit William HillBetfred – Sub Switch rival
Betfred mirrors high-street football habits with Sub Switch as the substitute feature name to check on the slip.
- Feature label
- Sub Switch
- UK offer cue
- Bet £10, Get £50 in Free Bets
Strengths
- Sub Switch
- UK football
Watch-outs
- Rules differ from Impact Sub
Best for: Coupon player props.
Visit BetfredKen Howells
Ken Howells is a UK sportsbook on the EveryMatrix platform. Sub On, Carry On is its substitute-protection feature on selected Premier League football player markets, covering Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Assists, Total Fouls, Player to Score or Assist, and Player to Be Booked. Note: Early Payout (2-Up) is not available at Ken Howells for the Premier League. Check the market label and current betting rules before staking.
- Feature label
- Sub On, Carry On
- UK offer cue
- UK sports offer - check current Ken Howells terms before joining.
Midnite
Midnite is a UK and Ireland sportsbook with Super Sub on selected football player markets. Known for a clean interface and strong football market depth, your bet rolls to the substitute if your player is replaced.
- Feature label
- Sub Hero
- UK offer cue
- Bet £10 Get £30
OctoBet
OctoBet
OctoBet offers Pass the Stats on selected player markets in the Premier League, La Liga, Ligue 1 and Turkey Super Lig. The broadest coverage includes goalscorer, goals, shots, shots on target, fouls, score or assist, bookings and assists. Turkey Super Lig has a smaller five-market list, while Serie A did not show Pass the Stats in the latest check. Only use markets where the label is visible and read the current rules before staking.
- Feature label
- Pass the Stats
- UK offer cue
- Get 50% Back as a Free Bet up to £50 — check current eligibility and terms
BetTOM
Bettom is a UK sportsbook on the EveryMatrix platform. Sub On, Bet On is its substitute-protection feature on selected Premier League football player markets, covering Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Assists, Total Fouls, Player to Score or Assist, and Player to Be Booked. Early Payout (2-Up) is also confirmed. Check the market label and current UK terms before betting.
- Feature label
- Sub On, Bet On
- UK offer cue
- UK: check the current Bettom sports welcome offer, eligibility and market terms before staking.
Also compared (check directly)
Paddy Power – closest Super Sub rival
Paddy Power is the nearest mainstream rival for big-match football energy with Super Sub instead of Impact Sub.
- Feature label
- Super Sub
- UK offer cue
- Bet £5, get £40 in free bets
Strengths
- Super Sub
- Cash Out
- Premier League focus
Watch-outs
- Different brand tone
Best for: Live Super Sub football.
Check Paddy Power terms directly on the operator site.
Betfair – price and Safe Sub rival
Betfair is the sites-like-WH option when prices or Safe Sub matter more than Impact Sub branding.
- Feature label
- Safe Sub
- UK offer cue
- Bet £10, get £50 in free bets
Strengths
- Safe Sub
- Exchange tools
Watch-outs
- Different product model
Best for: Value and in-play trading.
Check Betfair terms directly on the operator site.
Sky Bet – Super Sub app rival
Sky Bet is the mobile Super Sub alternative for readers comparing mainstream UK brands next to William Hill.
- Feature label
- Super Sub
- UK offer cue
- Get £30 in free bets
Strengths
- Super Sub
- App UX
Watch-outs
- Depth vs WH varies by market
Best for: Phone football.
Check Sky Bet terms directly on the operator site.
32Red
32Red is a UK sportsbook and casino with Super Sub on selected football player markets. No sports welcome offer is currently listed; check 32Red directly for current promotions.
- Feature label
- Super Sub
- UK offer cue
- No Sports Welcome Offer – check current 32Red terms
Check 32Red terms directly on the operator site.
Bet365
Bet365 offers Sub On Play On on selected UK football player markets. If your chosen player is substituted, your bet rolls over to their replacement with no change in odds. Check the current market label and UK terms before staking.
- Feature label
- Sub On Play On
- UK offer cue
- Bet £10 Get £30
Check Bet365 terms directly on the operator site.
BetAhoy
BetAhoy is a UK sportsbook with Sub Switch on selected football player markets. If your chosen player is substituted, your bet transfers to their replacement. Check the current market label and terms before staking.
- Feature label
- Sub Switch
- UK offer cue
- Bet £10 Get £10
Check BetAhoy terms directly on the operator site.
BetGoodwin
BetGoodwin is a UK sportsbook offering Sub Cover on selected player markets. If your chosen player is substituted, your bet remains eligible under Sub Cover rules. Check the current market label and UK terms before staking.
- Feature label
- Sub Cover
- UK offer cue
- Bet £10 Get £15
Check BetGoodwin terms directly on the operator site.
BetMGM
BetMGM now belongs in the SuperSub comparison set for selected markets. BetMGM availability is limited to regulated markets such as the US, UK, Canada, the Netherlands and Sweden, with US sportsbook access depending on state law.
- Feature label
- SuperSub
- UK offer cue
- Sportsbook offers vary by country and US state
Check BetMGM terms directly on the operator site.
Betway
Betway UK is a major sportsbook with Supersub on selected UK football player markets. Your bet rolls over to the substitute if your player is replaced before settling as a winner. Check the current market label and UK terms before staking.
- Feature label
- Supersub
- UK offer cue
- Bet £10 Get £40
Check Betway terms directly on the operator site.
BoyleSports
BoyleSports is an Irish-founded UK and Irish sportsbook with Super Sub on selected football player markets. Your bet rolls over to the substitute if your player is replaced during the match. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Bet £10 Get £30
Check BoyleSports terms directly on the operator site.
Casumo
Casumo is a UK-licensed sportsbook and casino with Super Sub on selected football player markets. Your bet rolls to the substitute if your player is replaced. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Bet £5 Get £30
Check Casumo terms directly on the operator site.
Fitzwilliam Sports
Fitzwilliam Sports is a UK and Irish sportsbook with Super Sub on selected football player markets. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Welcome Offer – check current Fitzwilliam Sports terms
Check Fitzwilliam Sports terms directly on the operator site.
LeoVegas
LeoVegas now belongs in the Super Sub comparison set for selected football player markets. Its core markets include the United Kingdom and Nordic countries, with additional European, Latin American and Canadian availability. Always check the exact Super Sub market label and local terms before betting.
- Feature label
- Super Sub
- UK offer cue
- UK offer varies by account and current terms
Check LeoVegas terms directly on the operator site.
SBK
SBK is a UK sportsbook and exchange with Super Sub on selected football player markets. Your bet rolls to the substitute if your player is replaced. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Bet £20 Get £50
Check SBK terms directly on the operator site.
Stakemate
Stakemate is a UK sportsbook with Super Sub on selected football player markets. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Welcome Offer – check current Stakemate UK terms
Check Stakemate terms directly on the operator site.
Unibet
Unibet is a leading UK sportsbook with Power Sub shown on selected Premier League player markets. Your bet can continue with the substitute if your chosen player is replaced and the market is eligible. Do not assume the feature covers other competitions; check the current market label and UK terms before staking.
- Feature label
- Power Sub
- UK offer cue
- Bet £10 Get £30
Check Unibet terms directly on the operator site.
Virgin Bet
Virgin Bet is a UK sportsbook with Sub Payout on selected football player markets. Your bet rolls to the incoming substitute if your player is replaced. Check the current market label and terms before staking.
- Feature label
- Sub Payout
- UK offer cue
- Bet £10 Get £30
Check Virgin Bet terms directly on the operator site.
How we compare William Hill alternatives
- Product relevance first: compare the requested feature and the closest substitute-protection alternatives.
- UK availability, payments and safer-gambling tools must fit UK users.
- Operator-specific copy only; no “sister sites” language unless ownership is real and relevant.
- Super Sub-style labels checked as product features, not guarantees.
- Freshness signal: Last checked: 20 August 2026 on a stable URL.
Related UK alternatives pages
Each guide compares a different operator and its closest UK alternatives.
FAQs
What betting sites are like William Hill?
Paddy Power, Betfred, Sky Bet and Betfair are the closest UK sportsbook comparisons we track, each with a different Super Sub-style label or pricing model.
Does any site use Impact Sub besides William Hill?
Impact Sub is William Hill’s wording. Other UK bookmakers use Super Sub, Safe Sub, Sub Switch or Sub On Play On on their own markets.
18+ only. Please gamble responsibly. BeGambleAware.org. Affiliate disclosure: we may earn a commission when you visit bookmakers via our links. Always verify current terms, market labels and UK eligibility yourself. Last checked: 20 August 2026.