Sub On, Bet On
BetTOM
Min 3 bets £10+ on separate events at EVS (2.0) or bigger. Full T&Cs apply.
Visit available
Ken Howells alternatives — September 2026
Ken Howells Alternatives – Betting Sites Similar to Ken Howells
Last checked: 21 September 2026
The Bet Must Go On
36Vegas
5+ leg acca at total odds 3.0+ and 1.5+ per leg; if one leg loses, the stake returns as a free bet up to £136. Full terms apply.
Visit available
Update 21 September 2026: Ken Howells' remote gambling licence has been suspended by the UK Gambling Commission. We have temporarily paused our recommendation while the licence review is ongoing. UK bettors looking for a similar sportsbook experience can compare the currently available alternatives below.
BetTOM uses Sub On, Bet On — the closest naming peer to Ken Howells' Sub On, Carry On feature — on the same EveryMatrix platform. 36Vegas uses The Bet Must Go On (also called Pass the Stats) on selected Premier League, La Liga and Ligue 1 football player markets. Betfred Sub Switch is a high-street UK alternative for football player-market intent.
Ken Howells, BetTOM and 36Vegas are separate UK-licensed operators. 'Sister sites' in this context means similar platform experience, not shared corporate ownership — we have not verified a common parent company between these operators. Always check feature labels, current terms and UKGC licence status before depositing at any bookmaker.
UK only: these alternatives are for UK readers. Offers, payments, streaming rights and Super Sub-style labels differ by country. 18+ | BeGambleAware.org | Please gamble responsibly.
What Ken Howells customers usually want next
Map the feature you used on Ken Howells to the closest alternative category and compare the recorded product features.
| Ken Howells feature | Alternative category | Our pick | Why |
|---|---|---|---|
| Sub On, Carry On | Closest platform and naming peer | BetTOM | BetTOM (EveryMatrix platform) uses Sub On, Bet On — the closest Sub On-style naming peer to Ken Howells in the current UK market. |
| Sub On, Carry On | Best substitute-protection alternative | 36Vegas | 36Vegas The Bet Must Go On (Pass the Stats) covers Premier League, La Liga and Ligue 1 player markets with the same substitute-protection intent. |
| Sub On, Carry On | Best mainstream alternative | William Hill | Impact Sub is the mainstream UK editorial match for substitute-protection intent, with a significantly larger sportsbook behind it. |
Ken Howells' online licence is currently suspended (21 September 2026). All alternatives on this page use different feature names and settlement rules. Confirm the feature on the specific market before placing.
Best Ken Howells alternatives compared
Compare each operator's feature name, UK availability and current terms. Each card has operator-specific notes based on the recorded product information.
Available to visit (14)
Closest Sub On alternative
BetTOM – Sub On, Bet On (similar EveryMatrix platform)
BetTOM is the nearest UK alternative to Ken Howells for users specifically looking for Sub On-style wording. Sub On, Bet On on selected Premier League, La Liga and Ligue 1 player markets uses similar language to Sub On, Carry On. BetTOM runs on the EveryMatrix platform — a similar technology to Ken Howells. Early Payout (2-Up) is confirmed on BetTOM. Check the market label and current BetTOM terms before staking.
- Feature label
- Sub On, Bet On
- UK offer cue
- Min 3 bets £10+ on separate events at EVS (2.0) or bigger. Full T&Cs apply.
Strengths
- Sub On, Bet On — closest naming match to Sub On Carry On
- EveryMatrix platform (similar to Ken Howells)
- Early Payout (2-Up) confirmed
- UK-licensed sportsbook and casino
Watch-outs
- Rules differ from Sub On, Carry On
- Narrower product than major UK brands
- Confirm market label before placing
Best for: Ken Howells users looking for a similar Sub On experience on a familiar platform.
Visit BetTOMBest Super Sub alternative
36Vegas – The Bet Must Go On (Pass the Stats)
36Vegas is a UK-licensed sportsbook and casino offering The Bet Must Go On — also labelled Pass the Stats — on selected Premier League, La Liga and Ligue 1 player markets. Confirmed markets include Anytime Goalscorer, Shots on Target, Total Shots, Total Goals, Total Fouls, Assists, Score or Assist and Player to Be Booked. Early Payout (2-Up) is also available. 36Vegas is a separate operator from Ken Howells; the connection is a similar substitute-protection concept rather than shared ownership.
- Feature label
- The Bet Must Go On
- UK offer cue
- 5+ leg acca at total odds 3.0+ and 1.5+ per leg; if one leg loses, the stake returns as a free bet up to £136. Full terms apply.
Strengths
- The Bet Must Go On (Pass the Stats) on PL, La Liga, Ligue 1
- Early Payout (2-Up) confirmed
- UK-licensed sportsbook and casino
- Nine confirmed protected player markets
Watch-outs
- Different feature name and rules from Sub On, Carry On
- Confirm market label before placing
Best for: Ken Howells leavers who want substitute protection plus acca insurance on a UK-licensed platform.
Visit 36VegasWilliam Hill – Impact Sub mainstream alternative
William Hill Impact Sub on selected player markets is the mainstream UK step up after Ken Howells — providing the same substitute-protection intent with a significantly larger football product, Bet Builder and UK safer-gambling tools.
- Feature label
- Impact Sub
- UK offer cue
- Bet €10 Get €30 in Free Bets
Strengths
- Impact Sub on selected markets
- Broad football coverage
- Bet Builder
- UK safer-gambling framework
Watch-outs
- Different feature name and rules from Sub On, Carry On
- Confirm Impact Sub label per market
Best for: Ken Howells users who want substitute protection on a major UK brand.
Visit William HillBetfred – Sub Switch UK alternative
Betfred Sub Switch on selected markets provides a UK coupon alternative with high-street brand trust. The feature name and rules differ from Sub On, Carry On, but the substitute-protection intent is the same category.
- Feature label
- Sub Switch
- UK offer cue
- Bet £10, Get £50 in Free Bets
Strengths
- Sub Switch
- High-street UK brand
- Strong football offer
Watch-outs
- Rules differ from Sub On, Carry On
Best for: UK coupon football with Sub Switch.
Visit BetfredFeatured partner
LiveScore Bet
LiveScore Bet UK offers Sub Payout on selected marked football player markets. UK terms checked on 13 September 2026 name Premier League, Champions League excluding qualifiers, Super Cup and Community Shield. Selected pre-match and in-play bets qualify. VAR Payout and 2Up are separate promotions; local terms vary.
- Feature label
- Sub Payout
- UK offer cue
- Bet £10 Get £30
Ken Howells
Ken Howells is a UK sportsbook on the EveryMatrix platform. Sub On, Carry On is its substitute-protection feature on selected Premier League, La Liga and Ligue 1 football player markets, covering Anytime Goalscorer, Total Shots on Target, Total Shots, Total Goals, Total Assists, Total Fouls, Player to Score or Assist, and Player to Be Booked. Only labelled substitute-protection markets qualify. Fixture markets checked on 13 September 2026. Check the market label and current betting rules before staking.
- Feature label
- Sub On, Carry On
- UK offer cue
- Update 21 September 2026: Ken Howells' remote gambling licence has been suspended by the UK Gambling Commission. We have temporarily paused our recommendation while the licence review is ongoing.
Midnite
Midnite Sub Hero covers selected marked pre-match and in-play player markets. Premier League shots on target at 1+–4+ were checked on 13 September 2026. UK terms also name Championship, FA Cup from round three, League Cup, Community Shield, Champions League, Europa League, UEFA Super Cup, World Cup and Euros. Local eligibility and market labels must be checked.
- Feature label
- Sub Hero
- UK offer cue
- Bet £10 Get £30
OctoBet
OctoBet
OctoBet offers Pass the Stats on selected player markets in the Premier League, La Liga, Ligue 1 and Turkey Super Lig. The broadest coverage includes goalscorer, goals, shots, shots on target, fouls, score or assist, bookings and assists. Turkey Super Lig has a smaller five-market list, while Serie A did not show Pass the Stats in the latest check. Only use markets where the label is visible and read the current rules before staking.
- Feature label
- Pass the Stats
- UK offer cue
- Get 50% Back as a Free Bet up to £50 — check current eligibility and terms
10bet
10bet is a licensed sportsbook available in the UK, Ireland, Sweden and South Africa. New customers can claim a 100% matched welcome bonus on their first deposit. Min deposit £10/€10/100 kr. Check current eligibility, wagering requirements and terms before registering. 18+ only.
- Feature label
- Sportsbook
- UK offer cue
- 100% up to £50 — min deposit £10
Betrino
Betrino is a sportsbook and casino operating as a white-label brand under ProgressPlay Limited's UKGC remote betting licence. Available in Great Britain plus New Zealand, Finland, Ireland, Canada and Norway. Newly added — local payment methods and cashier UX have not yet been independently verified; check current terms and local licensing before staking.
- Feature label
- Sportsbook
- UK offer cue
- Min £10 qualifying bet (stake not returned). One-time £10 free bet, min odds 1.5 (stake not returned). 1x wagering on winnings. Max conversion £200.
Betsuna
Betsuna is a UKGC-licensed sportsbook, casino and bingo brand operated by ProgressPlay Limited (account 39335). New UK customers can claim a Bet £10, Get £50 free-bet offer. Sports coverage includes horse racing, football, tennis, golf, rugby and more. Payment methods include Apple Pay, PayPal, Visa, Mastercard and Trustly.
- Feature label
- Sportsbook & Casino
- UK offer cue
- Bet £10, Get £50 Free Bet. New players only. Min qualifying amount £10. Free-bet stake not returned. Min odds 1.5. 1x wagering on winnings. Max conversion £200. Free bet valid 7 days. Skrill and Neteller deposits excluded. 18+ | T&Cs apply.
JeffBet
JeffBet is a UKGC-licensed sportsbook, casino and bingo brand operated by ProgressPlay Limited (jeffbet.net, account 39335). New UK customers can claim Bet £10, Get £30. Sports markets cover horse racing (dedicated landing page available), greyhound racing, football, golf, tennis, basketball and more. Includes Cash Out and Bet Builder.
- Feature label
- Sportsbook & Casino
- UK offer cue
- Bet £10, Get £30 Free Bet. New players only. Min qualifying amount £10. Free-bet stake not returned. Min odds 1.5. 1x wagering on winnings. Max conversion £200. Free bets valid 7 days. Skrill and Neteller deposits excluded. 18+ | T&Cs apply.
PlayUK
PlayUK is a UKGC-licensed sportsbook, casino and bingo brand operated by ProgressPlay Limited (account 39335). New UK customers can claim Bet £10, Get £30. The casino offers 6,000+ games. Payment methods include Apple Pay, PayPal, Visa, Mastercard and Pay by Phone.
- Feature label
- Sportsbook & Casino
- UK offer cue
- Bet £10, Get £30 Free Bet. New customers only. Min qualifying bet £10 at odds 1.5+. Free-bet stake not returned. 1x wagering on winnings. Max conversion £200. Free bets valid 7 days. Skrill and Neteller deposits excluded. 18+ | T&Cs apply.
Spinzwin
Spinzwin is a sportsbook and casino operating as a white-label brand under ProgressPlay Limited's UKGC remote betting licence. Available in Great Britain plus New Zealand, Finland, Ireland, Canada and Norway. Newly added — local payment methods and cashier UX have not yet been independently verified; check current terms and local licensing before staking.
- Feature label
- Sportsbook
- UK offer cue
- Bet £10 at SpinzwinBet and get a £20 Free Bet. Min odds 1.5. Stake not returned on qualifying bet or free bet. 1x wagering on winnings. Max conversion £200.
Also compared (check directly)
32Red
32Red is a UK sportsbook and casino with Super Sub on selected football player markets. No sports welcome offer is currently listed; check 32Red directly for current promotions.
- Feature label
- Super Sub
- UK offer cue
- No Sports Welcome Offer – check current 32Red terms
Check 32Red terms directly on the operator site.
Bet365
Bet365 offers Sub On Play On on selected UK football player markets. If your chosen player is substituted, your bet rolls over to their replacement with no change in odds. Check the current market label and UK terms before staking.
- Feature label
- Sub On Play On
- UK offer cue
- Bet £10 Get £30
Check Bet365 terms directly on the operator site.
BetAhoy
BetAhoy is a UK sportsbook with Sub Switch on selected football player markets. If your chosen player is substituted, your bet transfers to their replacement. Check the current market label and terms before staking.
- Feature label
- Sub Switch
- UK offer cue
- Bet £10 Get £10
Check BetAhoy terms directly on the operator site.
Betfair
Betfair offers a variation of substitution feature under the Safe Sub name. Details vary by market, with exchange-like rules applying.
- Feature label
- Safe Sub
- UK offer cue
- Bet £10, get £50 in free bets
Check Betfair terms directly on the operator site.
BetGoodwin
BetGoodwin is a UK sportsbook offering Sub Cover on selected player markets. If your chosen player is substituted, your bet remains eligible under Sub Cover rules. Check the current market label and UK terms before staking.
- Feature label
- Sub Cover
- UK offer cue
- Bet £10 Get £15
Check BetGoodwin terms directly on the operator site.
Betway
Betway UK is a major sportsbook with Supersub on selected UK football player markets. Your bet rolls over to the substitute if your player is replaced before settling as a winner. Check the current market label and UK terms before staking.
- Feature label
- Supersub
- UK offer cue
- Bet £10 Get £40
Check Betway terms directly on the operator site.
BoyleSports
BoyleSports is an Irish-founded UK and Irish sportsbook with Super Sub on selected football player markets. Your bet rolls over to the substitute if your player is replaced during the match. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Bet £10 Get £30
Check BoyleSports terms directly on the operator site.
Casumo
Casumo is a UK-licensed sportsbook and casino with Super Sub on selected football player markets. Your bet rolls to the substitute if your player is replaced. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Bet £5 Get £30
Check Casumo terms directly on the operator site.
Fitzwilliam Sports
Fitzwilliam Sports is a UK and Irish sportsbook with Super Sub on selected football player markets. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Welcome Offer – check current Fitzwilliam Sports terms
Check Fitzwilliam Sports terms directly on the operator site.
Paddy Power
Paddy Power offers classic Super Sub functionality - your bet continues with the substitute player if your selection is replaced. Available on key player outcome markets.
- Feature label
- Super Sub
- UK offer cue
- Bet £5, get £40 in free bets
Check Paddy Power terms directly on the operator site.
SBK
SBK is a UK sportsbook and exchange with Super Sub on selected football player markets. Your bet rolls to the substitute if your player is replaced. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Bet £20 Get £50
Check SBK terms directly on the operator site.
Sky Bet
Sky Bet offers Super Sub option on specific player markets. Your bet continues with the substitute if your selected player is replaced during the match.
- Feature label
- Super Sub
- UK offer cue
- Get £30 in free bets
Check Sky Bet terms directly on the operator site.
Stakemate
Stakemate is a UK sportsbook with Super Sub on selected football player markets. Check the current market label and terms before staking.
- Feature label
- Super Sub
- UK offer cue
- Welcome Offer – check current Stakemate UK terms
Check Stakemate terms directly on the operator site.
Unibet
Unibet is a leading UK sportsbook with Power Sub shown on selected Premier League player markets. Your bet can continue with the substitute if your chosen player is replaced and the market is eligible. Do not assume the feature covers other competitions; check the current market label and UK terms before staking.
- Feature label
- Power Sub
- UK offer cue
- Bet £10 Get £30
Check Unibet terms directly on the operator site.
Virgin Bet
Virgin Bet is a UK sportsbook with Sub Payout on selected football player markets. Your bet rolls to the incoming substitute if your player is replaced. Check the current market label and terms before staking.
- Feature label
- Sub Payout
- UK offer cue
- Bet £10 Get £30
Check Virgin Bet terms directly on the operator site.
BetMGM
BetMGM now belongs in the SuperSub comparison set for selected markets. BetMGM availability is limited to regulated markets such as the US, UK, Canada, the Netherlands and Sweden, with US sportsbook access depending on state law.
- Feature label
- SuperSub
- UK offer cue
- Sportsbook offers vary by country and US state
Check BetMGM terms directly on the operator site.
LeoVegas
LeoVegas now belongs in the Super Sub comparison set for selected football player markets. Its core markets include the United Kingdom and Nordic countries, with additional European, Latin American and Canadian availability. Always check the exact Super Sub market label and local terms before betting.
- Feature label
- Super Sub
- UK offer cue
- UK offer varies by account and current terms
Check LeoVegas terms directly on the operator site.
How we compare Ken Howells alternatives
- Product relevance first: compare the requested feature and the closest substitute-protection alternatives.
- UK availability, payments and safer-gambling tools must fit UK users.
- Operator-specific copy only; no “sister sites” language unless ownership is real and relevant.
- Super Sub-style labels checked as product features, not guarantees.
- Freshness signal: Last checked: 21 September 2026 on a stable URL.
Related UK alternatives pages
Each guide compares a different operator and its closest UK alternatives.
FAQs
What is the best Ken Howells alternative?
BetTOM Sub On, Bet On is the closest naming and platform peer to Ken Howells. 36Vegas The Bet Must Go On covers the same substitute-protection intent across Premier League, La Liga and Ligue 1. Betfred Sub Switch is the high-street alternative for football player markets. BetTOM, 36Vegas and Betfred are all currently active UK-licensed sportsbooks.
Are BetTOM, 36Vegas or OctoBet Ken Howells sister sites?
SuperSubBetting has not found evidence that BetTOM, 36Vegas or OctoBet are owned by the same company as Ken Howells. The connection is platform similarity (EveryMatrix) and comparable substitute-protection features, not shared corporate ownership. Always verify operator identity on the UKGC public register before depositing.
Is Ken Howells still operating?
Ken Howells' remote gambling licence was suspended by the UK Gambling Commission on 21 September 2026. SuperSubBetting has paused its recommendation. Customers should refer to the Ken Howells website and UKGC public register for current status.
What is Ken Howells Sub On, Carry On?
Sub On, Carry On is Ken Howells' substitute-protection feature: if your selected player is substituted, the bet can continue with the substitute on eligible markets. Due to the licence suspension, we are not currently directing new customers to Ken Howells.
18+ only. Please gamble responsibly. BeGambleAware.org. Affiliate disclosure: we may earn a payment when you visit bookmakers via our links. Always verify current terms, market labels and UK eligibility yourself. Last checked: 21 September 2026.